Clay
AI-powered data enrichment and outreach automation for go-to-market teams.
Why choose Clay
AI-powered data enrichment and outreach automation platform for GTM teams. Pull data from 75+ enrichment providers, use AI to research leads, and automate personalized outreach. Waterfall enrichment finds the best data across multiple sources automatically.
- Powerful enrichment
- AI research capabilities
- Multi-provider waterfall
- Great for sales teams
Where it falls short
- Expensive at scale
- Credits can run out fast
- Learning curve
- Complex pricing
Best for these users
Pricing overview
Free with 100 credits/mo. Starter $149/mo. Explorer $349/mo. Pro $800/mo.
Check current pricing →Key features
Alternatives to Clay
Sales automation platform for LinkedIn scraping, enrichment, and outbound at scale.
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The verdict
Clay is a solid choice for operations teams who need powerful enrichment. At freemium, it delivers good value. Main caveat: expensive at scale. Compare with alternatives before committing.