Scratchpad vs ZoomInfo
Quick Verdict
ZoomInfo wins overall
ZoomInfo edges ahead with overall stronger positioning. Choose Scratchpad if you need Extremely fast.
✍️ Writing
ZoomInfo
💻 Coding
ZoomInfo
👥 Teams
Scratchpad
💰 Budget
Scratchpad
🏢 Enterprise
ZoomInfo
Overview
At a Glance
| Scratchpad | ZoomInfo 🏆 | |
|---|---|---|
| Category | AI Sales | AI Sales |
| Pricing | freemium | enterprise |
| Starting Price | Freemium | From $1250/mo |
| Best For | salesforce-productivity, pipeline-management, crm-updates | b2b-data, intent-data, lead-generation |
| Features Listed | 6 | 6 |
Features
Feature Comparison
| Scratchpad | ZoomInfo 🏆 |
|---|---|
| ✓ Salesforce overlay | ✓ Contact database |
| ✓ AI note-taking | ✓ Intent data |
| ✓ Pipeline management | ✓ Company insights |
| ✓ Deal inspection | ✓ Workflow automation |
| ✓ Zero-board views | ✓ Enrichment API |
| ✓ Workflow tiles | ✓ Org charts |
Pricing
Pricing Comparison
Scratchpad
freemium
Best Value
Paid
Free plan for individuals. Standard at $29/user/mo. Business at $49/user/mo. Enterprise custom.
ZoomInfo
enterprise
$1250/mo
Custom pricing. Professional plans start around $14,995/year.
Pros & Cons
Strengths & Weaknesses
Scratchpad
Pros
- +Extremely fast
- +Reduces CRM friction
- +Great UX
- +Free plan available
Cons
- −Salesforce only
- −Limited outside Salesforce
- −Feature gaps vs full CRM
ZoomInfo 🏆
Pros
- +Massive database
- +Accurate data
- +Intent signals
- +Strong integrations
Cons
- −Very expensive
- −Annual contracts required
- −Data can be outdated
Decision Guide
Winner by Buyer Type
| Buyer Type | Best Pick | Reason |
|---|---|---|
| Solo Developer | Scratchpad | Dev-friendly features + low cost |
| Marketing Team | ZoomInfo | Content creation & collaboration |
| Enterprise | ZoomInfo | Scalability & admin controls |
| Budget-Conscious | Scratchpad | Best value at lowest price |
| Content Creators | ZoomInfo | Output quality & creative tools |
| Technical Teams | ZoomInfo | API access & developer features |
Bottom Line
Final Recommendation
🏆 Overall Winner
ZoomInfo
ZoomInfo comes out ahead in this comparison. At From $1250/mo, it offers massive database. If Scratchpad fits your workflow better based on the use-case breakdown above, go with that — but for most users, ZoomInfo is the safer default choice.
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