Supermetrics

Marketing data pipeline connecting 100+ ad platforms to BI tools and warehouses.

Best for: Wide marketing source coverage Not ideal for: Per-connector pricing adds up
Price From $39/mo
Free plan No
For Data analysts
Level Beginner
Updated Mar 2026
Category AI Data Analysis
01

Why choose Supermetrics

Marketing data pipeline tool that pulls data from advertising and marketing platforms into spreadsheets, BI tools, and data warehouses. Automates reporting from Google Ads, Facebook, HubSpot, and 100+ marketing sources.

  • +Wide marketing source coverage
  • +Easy setup
  • +Reliable scheduling
  • +Google Sheets support
02

Where it falls short

  • Per-connector pricing adds up
  • Marketing-focused only
  • Limited transformations
03

Best for these users

👤
Target audience
Data analysts, data scientists, business analysts
📌
Best for
Wide marketing source coverage
Skip if you need
Per-connector pricing adds up
04

Pricing overview

Paid From $39/mo Free plan: No

Starting at $39/mo per data source connector. Pricing varies by destination and sources.

Check current pricing →
05

Key features

100+ data sources
Marketing connectors
Automated reporting
Warehouse loading
Spreadsheet integration
Scheduled refreshes
07

Alternatives to Supermetrics

dbt

SQL-based data transformation with testing, docs, and version control.

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Airbyte

Open-source ELT platform with 300+ connectors and a custom connector builder.

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Census

Reverse ETL syncing warehouse data to 150+ business tools automatically.

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Fivetran

Fully managed data connectors replicating 300+ sources into your warehouse.

Hightouch

Data activation platform syncing warehouse audiences to 200+ SaaS destinations.

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08

Related comparisons

09

The verdict

Supermetrics Paid

Supermetrics is a solid choice for data analysts who need wide marketing source coverage. At starting at $39/mo, it delivers good value. Main caveat: per-connector pricing adds up. Compare with alternatives before committing.