Hootsuite Insights

AI social listening tool for brand monitoring and sentiment analysis.

Best for: Comprehensive monitoring Not ideal for: Expensive
Price From $99/mo
Free plan No
For Marketing teams
Level Beginner
Updated Mar 2026
Category AI Marketing
01

Why choose Hootsuite Insights

AI-powered social listening and analytics tool that monitors brand mentions, analyzes sentiment, and identifies trends across social platforms. Provides competitive intelligence and influencer tracking.

  • +Comprehensive monitoring
  • +Good sentiment analysis
  • +Competitive insights
  • +Influencer tracking
  • +Custom dashboards
  • +Enterprise-ready
02

Where it falls short

  • Expensive
  • Requires Hootsuite subscription
  • Data overload
  • Steep learning curve
03

Best for these users

👤
Target audience
Marketing teams, SEO professionals
📌
Best for
Comprehensive monitoring
Skip if you need
Expensive
04

Pricing overview

Paid From $99/mo Free plan: No

Part of Hootsuite plans. Professional at $99/mo, Team at $249/mo.

Check current pricing →
05

Key features

Social listening
Sentiment analysis
Trend identification
Competitor tracking
Influencer discovery
Custom dashboards
07

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Related comparisons

09

The verdict

Hootsuite Insights Paid

Hootsuite Insights is a solid choice for marketing teams who need comprehensive monitoring. At starting at $99/mo, it delivers good value. Main caveat: expensive. Compare with alternatives before committing.